Social change that is envisioned by the Vaishyas as a traditional social group which is invested in businesses, could be different from that envisioned by the middle-class or new-generation capitalists (who may be from the educated middle-class). The former has gained from their beliefs, culture and community networks. Even when they make more money, they are less likely to get out of their norms, beliefs, culture and networks, which are enabling factors for their wealth acquisition. Hence, the demand for broad-based social change or modernisation may be weaker among them.